A recent conference in Manhattan addressed something that we already know… the media landscape is changing. The days of just producing TV, radio and print ads are gone. More and more, content is being developed specifically for new channels such as the web, iPods, YouTube, etc.
At Tall Tale, we have seen the % of work we do that is destined for the web from the get-go increase dramatically within the last year. Than challenge for marketers is to create that needle of content that is engaging enough to be pulled out of the haystack of nonsense flying around.
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