Did you make a good ad or not?

Sorry that there have not been too many updates lately.  We have been pretty busy at Tall Tale (thankfully) and finding industry news that is worthy enough to pass on took a back seat to our clients.

 But we are back and today the blog goes global..sort of.  Below you will find a link to a column from a South African marketing consultant who sheds some light on how to know if you have made a good commercial or not.  The answer is surprisingly simple.

I would also add that working with trusted people who have the freedom to be part of the creative process adds a lot to the end product.  If the creative process is insulated to include only the ad agency, the final product will benefit from only one point of view.  Allow all those that are working toward the same goal to comment, argue, and create.  If it is not a little bit hard and if there is not some tension, you are probably not challenging one another enough.

Here is the column:

http://www.bizcommunity.com/Article/196/11/17824.html