Well, this should be an interesting development…
We have spent a lot of time looking at various ways that advertisers (and their agencies!) are trying to attract viewers to television ads. NBC has a (relatively) new concept, just create a network of nothing but ads!
It seems that the network is creating a portal called www.didja.com that features nothing but advertisements, both classic and current. My only question is why I, as a viewer/web surfer/person-of-free-will, would want to go to this site. I am bombarded with ads all the time, so why would I go and seek them out? Maybe I am missing the boat. If you feel differently, let’s hear it…
http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1003623130
1 response so far ↓
Travis // October 9, 2007 at 1:43 am
Well my friend maybe you wouldn’t go, but speaking from the point of view of someone who is constantly needing to come up with new creative concept for TV advertising, a site where I can view hundreds of the best ads would surely provide a great source of creative inspiration. Mate I will be all over that site when it is launched.
Travis Hunt
Ipermedia
http://www.ipermedia.com.au