There are good ideas for new ad formats, then there is this…

Okay, so not every idea for new ad formats is a good one.  Interrupting a monologue on a late-night show to air some ads???  Viewers don’t like that.  The last thing you want an ad to do is actually associate anger with a product.  Yikes.

http://www.nypost.com/seven/07292007/business/ad_just_to_it__tv_about_to_change_business_don_kaplan.htm